Trash spreads across urban and rural areas, contaminating rivers and oceans. The pace of pollution surpasses our cleanup efforts. This urgent challenge drives Clean Coin, a platform rewarding users for mapping and cleaning dirty spots. I led the UX/UI design for the first version
Crowd cleaning platform
With over 1 0,000 downloads under its belt, Clean Coin has successfully raised over 2 million NIS. Thousands of users have actively participated in environmental cleanup efforts, simultaneously earning monetary incentives.
Our main objective was to create an MVP within a few weeks, while simultaneously crafting the brand identity and design language. Central to this effort was ensuring that the user could easily engage in the garbage cleaning process and understand its benefits.
The challenge
Trash spreads across urban and rural areas, contaminating rivers and oceans. The pace of pollution surpasses our cleanup efforts. This urgent challenge drives Clean Coin, a platform rewarding users for mapping and cleaning dirty spots. I led the UX/UI design for the first version
Pile clean wizard
Through each interaction, the user amasses reputation points, granting access to a variety of redemption options, which encompass store advantages, financial rewards, or the option to support a charitable cause.
The brand's color scheme aligns with a refreshing green palette, seamlessly complementing the mobile app aesthetic. Additionally, the client has expressed a specific desire for the inclusion of an acorn within the logo. Presenting Clean Coin, conceived by Ross Moger and adorned with illustrations by Asaf Gazit
Brand deisgn and identity
Titles and headlines
Rubik – Medium
A B C D E F G H I J K L M N O P U R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Paragraph
Rubik – Light
A B C D E F G H I J K L M N O P U R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Typography
Rubik
Brand main colors
Brand main colors
Colors
Brand Colors
