Sauna IL’s brand differentiation revolves around its online presence, user-friendly website. By offering consumers the ability to purchase home saunas online, Sauna IL provides a convenient and hassle-free shopping experience. The brand’s website is designed to be user-friendly and modern, making it easy for customers to browse and compare products. This is a key differentiator for Sauna IL, as it allows the brand to stand out from competitors. In addition, the brand’s focus on modern design sets it apart and helps to create a strong visual identity that resonates with consumers. Overall, Sauna IL’s online presence, user-friendly website, and modern design are key differentiators that help the brand to compete in the market.