Sauna IL’s brand differentiation revolves around its online presence, user-friendly website. By offering consumers the ability to purchase home saunas online, Sauna IL provides a convenient and hassle-free shopping experience. The brand’s website is designed to be user-friendly and modern, making it easy for customers to browse and compare products. This is a key differentiator for Sauna IL, as it allows the brand to stand out from competitors. In addition, the brand’s focus on modern design sets it apart and helps to create a strong visual identity that resonates with consumers. Overall, Sauna IL’s online presence, user-friendly website, and modern design are key differentiators that help the brand to compete in the market.


To achieve Sauna IL vision, I had to create very modern logo to make the business as online business. I chose warn color with some calm colors to fill the same thing that people fill in sauna. In addition, the rounded font and the split of IL, make the connection to online brand





Using common language in copywriting can be effective for Sauna IL. It makes the brand more approachable and relatable, builds trust and credibility, and increases the effectiveness of advertising materials. This can help to improve the overall brand experience for customers