Castle Park

New smart app that helps visitors navigate in the park

UX and UI design

Castle Park -smart navigation app for an amusement park

Overview

Do you feel like you’re in a maze when you go to an amusement park? You aren’t alone!

Castle Park offers you an easy navigation app for the park that guides you to the nearest attractions with the shortest lines, all based on your group’s needs and preferences!

The app offers 2 modes: auto-drive and self-drive

UX goals

Create an easy to use navigation app for the park, which combines live data (wait time and proximity of the attraction), to enhance the park-goers experience by minimizing wasted time

The problem

Navigation in the park via paper map is no simple task and people spend a lot of time looking for their next stop without knowing if the attraction aligns with their preferences

These are the main groups of users

In the login screen users will update their details (height, what they want to eat, what scares them, etc.) and the app will become personalized to them

Friends

Visiting for 1-2 days, 3-7 members, spend up to half an hour understanding paper map

Family

Visiting for one day, parents with 2-4 kids, have a hard time choosing where to eat

Guided Group

Visiting for one day, 2-5 people, can waste up to an hour waiting in line

User journey

Conclusions

There are three main causes of frustration (pain points): buying tickets, navigating the park, and finding something to eat

Pain points

Food

Hard to find one restaurant everyone enjoys

Waiting in Line

Up to an hour spent in line

Navigation

Hard to find the next attraction

Let’s meet the group!

Lightning-fast sign up and group creation that’s easy to follow, all while being considerate of environmental factors that may interfere with the process (like glare from the sun)

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Let’s get to know you personally

Now the app will ask the user to update each member’s preferences so it can determine which attractions are relevant to the group

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You’re ready to go!

After everything is set, the users can start their trip in the park with the auto-driver

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This is your first attraction

In this card, users can read about the next stop in the trip and start the navigation there

Easy to reach the destination

The user confirm that he want to go to the destination and the auto driver starts the navigation mood

Choose your plan

Meet the app’s attractions screen! Here users can see the auto-driver’s next stop along with further attractions in the park

UI Deisgn

After I created the UX wirframs, I create the UI design

Splash screen

Colorfull and fun splash screen that match to the park environment

Map customization

Custom map that includes the brand colors

There is a prototype!

The best way to feel the experience is to try the prototype!

Check the next project

ELAL – UX and UI design